Thursday, February 7, 2013

ACCC behind the times on our Google habits - The Drum Opinion (Australian Broadcasting Corporation)


ACCC behind the times on our Google habits - The Drum Opinion (Australian Broadcasting Corporation): "Those hearing about Google's victory in the High Court against the ACCC for the first time might have been surprised to hear that the case referred back to claims of misleading advertising that started over eight years ago.

The public that the ACCC was trying to protect at that time had barely started engaging with social networks, had not started their love affair with smartphones or heard terms such as "frictionless sharing".

But by the time Chief Justice French and Justices Crennan and Kiefel declared that Google was not responsible for the advertisements their clients displayed, everything had changed. In fact, over the past eight years, the entire functioning of Google's display of results has changed fundamentally. The relative trivia of the sponsored links issue pursued by the ACCC has long been subsumed by a general acceptance of a model of increasingly personalised search, mediated by our social connections."

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